Lots of reasons, I suppose. I’m no psychologist or social sciences student, so I can only call on my common sense.
The character retcon was endorsed by the most successful film of the 3, by its director, über-cool Taika Waititi world-wide trendsetter who can’t do no wrong, and by his flaming star, Chris Hemsworth, who was very vocal about his opinions on IW Thor and his disappointment about the “changes” he had to put up with for his character; surely the guy who plays Thor can’t be wrong about his own character??
Lots of people came to the fandom because of Ragnarök. Of course they like this Thor more than the others. Maybe they haven’t even seen the others. They haven’t read the comics. This is all they know, their canon. They know Hemsworth opposed it. He must know, right? *shrug*
I can tell you why I liked Ragnarök initially, why I left the theatre with a huge sense of relief and joy, and why I went a second time and enjoyed it even more. I had feared so much what we would find. We had heard so many terrifying things about it. It sounded like it would be all about Thor and the Hulk initially, with Loki pushed to the sides barely to be seen or heard.
So I saw it, and I felt those fears had not been confirmed. I had had a good time. It felt fresh. The retro graphics really worked imo (I know lots of people didn’t like them.) It was a straighforward, fun story with a snazzy, dashing hero having adventures, not taking himself too seriously, and winning in the end, with a few soft touches of (what felt like) genuine feeling, even a theme (family, belonging, COLONIALISM). There were several really memorable new characters to love (Valki, Topaz, the GM, Hela)… and when I walked out of the theatre, what stuck with me was the “I’m here.” So yeah, I thought THANK GOD I LIKED THIS FILM.
I think lots of people wanted to like this film. The first two Thors have absolutely wonderful moments but on the whole are underwhelming movies. The romance doesn’t work. The earth setting is boring. There are not lots of heroic fun adventures, and not many chances for Thor to show off what he can do. And for those who don’t like (very basic) character analysis, Thor can come through as clunky, idk, cardboardy, and because he is not totally clued up with things on Midgard, some people will think “he’s dumb.” Poptart Thor. If you were not a fan in the first place, you can’t be totally faulted for discarding him as a big dumb jock. If you were a fan in the first place, you can’t be faulted at all for feeling that your beautiful, noble, mighty space prince is being done a disservice.
The first Captain America wasn’t that much better than Thor 1 imho; Red Skull wasn’t more interesting than Loki in any way, and Steve was cute and all, but he wasn’t the Total Steve we have come to know and adore; but then The Winter Soldier came and cast over it its empowering influence, making it look better than it was. I mean, you had the honest human moments, the new love interest (I’m talking Sam), the breath of fresh air that it was to NOT have a forced hetero romance shoved down our throats with Natasha, but having a buddy movie instead; and not only did Steve have like ten action sequences to leave your jaw dangling and your inner child screaming FRICK YEAH!!, but the “villain” was just as deadly, smooth, powerful, and ultimately, IT WAS BUCKY GODDAMMIT. *sound of million broken hearts drowning end credits music*. The characters came into their own in TWS and everything that started (and was only really sketched out) in CA 1 seemed more fleshed out and full of meaning in further re-watches.
Thor wasn’t that lucky. The second Thor film failed on many levels. The romance didn’t get any more compelling in it, the villain was pure cardboard (shame), again we only had very short glimpses of what Thor can really do. True, for any Thorki fan, that film is pure wonderful soul porn. (and with all that manhandling and neck grabbing, other type porn too.) But those scenes are not enough to sustain the whole thing. Interest really decreases whenever Thor and Loki are not together on screen.
What is more, and I haven’t thought until now. The first two films can feel underwhelming too in that Thor doesn’t become more powerful or defeats his enemy and triumphs. They are not straightforward uplifting stories. In the first one, Thor has to learn humility and other kingly qualities the sad way: standing there and offering himself in sacrifice. In his fight with the Jotnar, you’re thinking mostly “this is a mistake and a very bad idea.” In his fight with Loki, he is holding back. When he beats him, it’s not a glorious victory. In the end, it’s about MORE self-sacrifice; destroying the bifrost and losing Jane (yaaawn.) So basically at no point in Thor 1 does your inner child get to scream “FUCK YEAH!!”.
In the second, more of the same. Every “victory” is tainted with pain and foreboding of worse things to come. The fight on Svartalfheim is a constant “OH NOES”, first when you feel Loki has betrayed him AGAIN, and then when the plan of ending it there and then not only fails, but ends with Loki dead and Thor in shatters. On earth, again, it’s not Thor’s victory. AND to top it all off, it turns out that Thor was had AGAIN by his scheming brother.
What I’m getting at here is, Thor is a fucking loser. The impression you might get if you’re not into in-depth ananlysis, is the dumb jock who can’t fucking win. Doesn’t get the girl, can’t save his mom, needs humans to defeat the enemy, his brother keeps playing him… He has some fun action sequences in Avengers and Avengers 2, but in Avengers 1, again, he can’t win poor baby, and his constant loyalty and faith in his brother can be mistaken by some as being a dumb jerk who doesn’t learn (for some of us Loki is the noblest part of Thor instead), and Avengers 2 was a fucking disaster on so many levels WHO CARES EVEN that Thor was there.
So I think people were either not that interested in Thor, or if they were, they were really hungry to see him get justice.
Ragnarök seems to do that. He gives us adventures, lots of chances for Thor by himself to show his power, he comes into his fully godly thing with the lightning and storming thing, the clever use of music makes it look even cooler, and even if the end of it all is not his personal victory, it IS his plan, his stroke of genius, his realization. AND he is shown as finally getting wiser about Loki. The manipulated learns to manipulate, and he’s so so clever, he realizes what Loki needs is tough love and turns him around. And in the end, they might have lost their world, but Thor has managed to save what matters, and his brother is by his side again, at last. Yes, Thanos’s shadow hovers in the post-credits scene announcing bad things to come, but that’s just the Marvel thing, and it doesn’t dampen the general feeling that finally Thor has got the film he deserved.
And that was my impression too in the beginning, I swear. Lots of things bugged me about it, but I was fully and committedly willing to dismiss them all. I wanted to love it. Didn’t love it, but I thought it was close enough.
So I’m guessing lots of people felt like me, and then lots of others just don’t do in-depth analysis and comparison with previous films.
Then there are many others who like to bet on winners, and Ragnarök wins, rotten tomatoes and box office wise, over the previous 2 Thor films.
So it wins, and the others lose; this one got it right, so the previous 2 must have got it wrong. So this is Thor now. And going back from this must therefore be a mistake and a betrayal of the character.
So this is as far as I can go before the overwhelming burden of the irony crushes me to the thickness of a pancake, and before I start foaming at the mouth with the actual feeling of my heart which I tried to set aside during the composition of this reply, in favor of rationality.
What do you think?
I like Jane better than you do, I like her chemistry with Thor in the first movie, I think The Winter Soldier is highly overrated and Age of Ultron was far from a disaster (other than in its reception); but otherwise I think this analysis of fandom dynamics is right on.